Ethos was pleased to contribute to the Vision Zero Conference in Birmingham, presenting our work on how road safety can be effectively addressed within rural communities.
Rural roads present a distinct set of road safety challenges. Higher vehicle speeds, constrained highway environments, limited pedestrian infrastructure and the interaction between vehicles, pedestrians, cyclists and other road users mean that solutions cannot simply replicate those developed for urban areas.
Drawing upon our experience of undertaking road safety assessments and developing interventions for rural communities across the UK, our presentation explored how a combination of collision evidence, site assessment, community insight and proportionate engineering measures can be used to identify practical improvements.
A particular focus was the importance of understanding the way a place actually functions. Engaging with local communities can reveal concerns and behaviours that are not always apparent from collision statistics alone, helping practitioners develop interventions that respond to both actual and perceived road safety issues.
Being invited to contribute to the conference provided an excellent opportunity for Ethos to share our experience with fellow transport professionals and contribute to the wider discussion around achieving Vision Zero ambitions across all parts of the highway network.
Reach out to us today if you would like to understand how we could support you on similar road safety projects to address community concerns.
